Amazon

After years of optimizing their own logistics network, Amazon set out to externalize their core competency within freight shipping. Enter: Amazon Freight. As the first creative hire for Amazon Freight, I led brand development and creative direction from the ground up; defining a brand strategy, developing brand guidelines, building a team, and executing creative across all marketing, sales, and product channels.

It’s been a great experience getting to build an Amazon brand from scratch and help more and more shippers discover why Amazon Freight is their partner for the road ahead.