Pediatric cancer research often takes a back seat in the fight against cancer. Of all the cancer treatments on the market, only one has been specifically formulated for children. Often times, children are receiving cancer treatments designed for adults, which carry a load of side effects–including cancer later on in life. The Lil’ C campaign set out to bring awareness to this lesser known fact and help raise funding so the Jeff Gordon Children’s Foundation can continue to fight for a cure for kids.
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Involvement: Copywriting

Agency Credit: Tattoo Projects