Sheetz is a kicked-up convenience store that also sells awesome made-to-order food.

The 425 store chain, with locations in six states, recently started to ramp up development of new stores in North Carolina. In a new market, customers weren’t fully grasping the concept that you can get awesome food from a place with gas pumps. This campaign set out to prove that you CAN indeed get a great meal at a convenience store.

I fit the demo so well that I ended up acting in one of the spots (that’s me with the sweet beard).

Involvement: Copywriting, Concept development

Agency Credit: Tattoo Projects