Outlaw Fasteners came to us with an innovative new screw product that solved many of the issues associated with other screws on the market. They had the hardware, but were looking for help crafting a brand and launching their product on Kickstarter.
I worked on all aspects of the Outlaw product launch including content strategy and copywriting for their website, packaging, and developing their social media and PR strategy. After 30 days from launch, Outlaw surpassed their $100K Kickstarter goal, received numerous press mentions, and secured an “Innovative Product of the Year” award from Pro Tools.
Most importantly, this campaign generated more than 80 inbound distribution leads, and helped secure multimillion dollar national distribution deals for Outlaw. So that was fun.
Email campaigns to get the word out.
A responsive website helped explain the benefits of Outlaw over traditional screws.
Created an Outlaw press kit as part of a blogger outreach program that led to numerous mentions on industry sites, talk show appearances, and awards for the brand.
An innovative packaging design set Outlaw apart on shelves.