Create ideas that move product and people.
My career doesn’t fit into a nice and neat definition. I got my start on the agency side, crafting creative solutions, building brands, growing teams, and helping big-agency-execs-turned-founders scale their shops while working with clients including Coca Cola, LVMH, Royal Caribbean, Sheetz and many others.
Most recently, I’ve been in-house, building a creative studio, new business, and brand for Amazon and leading Wayfair into their next stage of creative evolution.
And I’ve done it all with an approach that blends creativity with analytical thinking. I’ve gotten surprised looks when folks discover the guy leading the creative department can own a P&L or the one chatting mixed media models is also running the team generating the big ideas to run across it.
Slightly nonconventional and positively surprising. That’s me. I’m pretty friendly, too, and if you have an innovative story you’d like help telling or could use a 360 strategy to achieve 10x growth, I’d be happy to lend a hand.
Where I’ve been
Select clients
Amazon
Wayfair
Royal Caribbean
Coca Cola
LVMH
Visit Norway
Norwegian Air
Qdoba
Victory Motorcycles
Wild Wing Cafe
American Burger Company
Atrium Healthcare
La Terra Fina
EnergyUnited
Olisur
Ronald McDonald House Charities
Jeff Gordon Children’s Foundation
Disciplines
Creative direction
Concept development
Brand strategy
Brand identity
Brand and design systems
Content strategy
Organizational development
Performance marketing
Creative production management
AI strategy & implementation