Visit Norway & Norwegian Air

Visit Norway & Norwegian Air approached us to create an activation to raise awareness of the country’s awesome tourism offerings and Norwegian’s low-cost flights. During our research, when we discovered that the Fashion Week crowd aligned tightly with Norway’s target market, we knew we were on to something. From there, we launched NOR, a mysterious fashion collection that would debut at LA Fashion Week, where it was revealed that Visit Norway and Norwegian were the brands behind the line.

RESULTS

• 29M impression delivered over a 2-month campaign

• Converted 19% of website visitors to leads for Norwegian Air and Visit Norway

It was a super fun campaign with touch points across many channels including digital, social, on-premise, OOH, and PR.