Wayfair

Wayfair is your home for all things home. Really, they’ve got all the things, including a ton of promotions. But at the time, they were in need of a creative (and creative process) evolution. During my time leading creative teams across the B2C and B2B sides of their business, I built out a creative promo system, to enable the team to hit scale and execute on building thousands of creative assets across 40+ promotions a year. And raise the creative bar at the same time.

RESULTS

• Reduced promo creative concepting time by 75%; enabled the team to take on a 150% increase in number of promotions with flat headcount

• Led to the best Black Friday/Cyber Monday in company history

• Allowed for creatives who didn’t sleep much during past holiday seasons to now get some sleep, which was nice